eLearning Module zum Ausdrucken

Chapters to prepare by eLearning * Hinweis: Am besten in einem neuen Browser öffen!	eLearning Modules for print-out *
market segmentation	http://www.laukamm.de/fomweb/elearning/marketing/segmenting/kotl_positioning.htm http://www.laukamm.de/fomweb/elearning/marketing/segmenting/kotl_targetmarketing.htm http://www.laukamm.de/fomweb/elearning/marketing/segmenting/KeyTermsSegmentation.htm
consumer marketing	http://www.laukamm.de/fomweb/elearning/marketing/consumer/kotl_behavior.htm http://www.laukamm.de/fomweb/elearning/marketing/consumer/kotl_decision_process.htm http://www.laukamm.de/fomweb/elearning/marketing/consumer/kotl_decision_process_new%20products.htm http://www.laukamm.de/fomweb/elearning/marketing/consumer/KeyTermsConsumer.htm
business marketing	http://www.laukamm.de/fomweb/elearning/marketing/business/kotl_business_buyer_behavior.htm http://www.laukamm.de/fomweb/elearning/marketing/business/kotl_business_buyer_behavior2.htm http://www.laukamm.de/fomweb/elearning/marketing/business/KeyTermsBusiness.htm
marketing services	http://www.laukamm.de/fomweb/elearning/marketing/services/kotl_marketing_services.htm
communication	http://www.laukamm.de/fomweb/elearning/marketing/communication/kotl_integrated1.htm http://www.laukamm.de/fomweb/elearning/marketing/communication/kotl_integrated2.htm http://www.laukamm.de/fomweb/elearning/marketing/communication/kotl_integrated3.htm http://www.laukamm.de/fomweb/elearning/marketing/communication/kotl_promotion_budget.htm http://www.laukamm.de/fomweb/elearning/marketing/communication/KeyTermsIntegratCom.htm
market_research	http://www.laukamm.de/fomweb/elearning/marketing/marketresearch/kotl_analysing_information.htm http://www.laukamm.de/fomweb/elearning/marketing/marketresearch/kotl_marketing_information.htm http://www.laukamm.de/fomweb/elearning/marketing/marketresearch/KeyTermsMarketresearch.htm
new products	http://www.laukamm.de/fomweb/elearning/marketing/newproduct/kotl_new_product.htm http://www.laukamm.de/fomweb/elearning/marketing/newproduct/kotl_product_life_cycle.htm http://www.laukamm.de/fomweb/elearning/marketing/newproduct/KeyTermsNewproduct.htm
strategic marketing1 strategic marketing2	http://www.laukamm.de/fomweb/elearning/marketing/stratmarketing/kotl_competitive_analysis.htm http://www.laukamm.de/fomweb/elearning/marketing/stratmarketing/kotl_competitive_orientation.htm http://www.laukamm.de/fomweb/elearning/marketing/stratmarketing/kotl_portfolio.htm http://www.laukamm.de/fomweb/elearning/marketing/stratmarketing/KeyTermsStrategy.htm http://www.laukamm.de/fomweb/elearning/marketing/stratmarketing/kotl_competitive_strategy.htm
direct marketing	http://www.laukamm.de/fomweb/elearning/marketing/directmarketing/kotl_personal_selling.htm http://www.laukamm.de/fomweb/elearning/marketing/directmarketing/kotl_personal_selling_process.htm http://www.laukamm.de/fomweb/elearning/marketing/directmarketing/kotl_direct_marketing.htm http://www.laukamm.de/fomweb/elearning/marketing/directmarketing/KeyTermsPersSelling.htm
internet	http://www.laukamm.de/fomweb/elearning/marketing/internetmarketing/kotl_internet_age.htm http://www.laukamm.de/fomweb/elearning/marketing/internetmarketing/kotl_internet_commerce.htm http://www.laukamm.de/fomweb/elearning/marketing/internetmarketing/kotl_internet_marketing.htm http://www.laukamm.de/fomweb/elearning/marketing/internetmarketing/KeyTermsInternet.htm
pricing	http://www.laukamm.de//fomweb/elearning/marketing/pricing/kotl_pricing1.htm http://www.laukamm.de//fomweb/elearning/marketing/pricing/kotl_pricing_approach.htm http://www.laukamm.de/fomweb/elearning/marketing/pricing/kotl_price_setting.htm http://www.laukamm.de/fomweb/elearning/marketing/pricing/kotl_price_change.htm http://www.laukamm.de/fomweb/elearning/marketing/pricing/kotl_newproduct_price_setting.htm
marketing channels	http://www.laukamm.de/fomweb/elearning/marketing/channel/kotl_channels1.htm http://www.laukamm.de/fomweb/elearning/marketing/channel/kotl_channel_mgmt.htm http://www.laukamm.de/fomweb/elearning/marketing/channel/kotl_retailing1.htm http://www.laukamm.de/fomweb/elearning/marketing/channel/kotl_channel_behavior.htm http://www.laukamm.de/fomweb/elearning/marketing/channel/KeyTermsChannels.htm

*based on Kotler et al., “Principles of Marketing”

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