MBA ESSEN

Module + PDF Download of Scripts*	Chapters to prepare by eLearning Hinweis: Am besten in einem neuen Browser öffen!	Remarks
Assignments market segmentation	market segmentation	Assignments
Presentations of Assignments I consumer marketing business marketing	consumer marketing business marketing
marketing services communication	marketing services communication
market research new products	market_research new products
strategic marketing	strategic marketing1 strategic marketing2
Commenting Assignments II direct marketing + internet	direct marketing internet	Marketing Plan

*based on Kotler et al., “Principles of Marketing” eLearning Module zum Ausdrucken Teilnahme-Kontrolle eLearning Home