MBA ESSEN SS 2009

Date	Module + PDF Download of Scripts*	Chapters to prepare by eLearning Hinweis: Am besten in einem neuen Browser öffen!	Remarks
Fr. 20.03.2009	Introduction + Assignments		Assignments
Fr. 17.04.2009	market segmentation consumer marketing	market segmentation consumer marketing	Presentations of Assignments: At the beginning of each session.
Sa. 18.04.2009	business marketing marketing services communication	business marketing marketing services communication
Fr. 15.05.2009	market research new products	market_research new products
Fr. 19.06.2009	strategic marketing	strategic marketing1 strategic marketing2
Fr. 10.07.2009	direct marketing + internet	direct marketing internet

*based on Kotler et al., “Principles of Marketing” eLearning Module zum Ausdrucken Teilnahme-Kontrolle eLearning Home